How many banner ads

The call to action CTA is a fundamental part of any banner ad. However, on a mobile banner there are certain things to be aware of. First of all, make the copy short, catchy, and top the point. Have a clear action for the viewer to act on that suits your message or offering. Make the CTA image strong and eye-catching. The best way to achieve this is by using a button — like you do in desktop banners — to encourage a viewer to click-through. And finally, think mobile-first and move the location of the banner to the right of the ad.

If viewed on a phone, it is far more likely that your intended audience will click-through via the right side of your ad due to how most people hold mobile devices. Rich media is perfect for mobile banner ads and is underutilised.

Not that you would nowadays…. Adding rich media provides an interactive element to your banners. It provides potential customers with the possibility of not only seeing your brand, but actively engage with it, and its contents. For example, you can add effects to your HTML5 animations, or more advanced features such as a search box that allows a user to find a product or offer.

Add whatever, you like, as long as it is appropriate and works on a mobile device. Furthermore, adding the HTML5 code and replicating it, is now much easier. Thanks to advances in ad tech, the days of the banner designer wasting their hours with repetitive design tasks are over — or at least should be! Mobile video banners, and using video in-banner, are becoming more and more popular. They make awesome backgrounds, can be used outstream, or as part of a HTML5 animation.

Plus, using them within mobile banner ads is increasing due to greater user engagement. There are of course best practises when using mobile video — load time and screen size being two issues. According to the IAB, for auto play video banners is like all animated banners is still 15 seconds. Remember, even when auto-playing, the default setting for any sound should be mute.

Likewise, a mobile video ad must not expand, unless initiated by the user. Remember, you want to engage with viewers, not annoy them with unclear edits! Yet HTML5, combined with video, is easy to design, scale and publish — as long as you have the right tools.

Mobile banner ads make perfect dynamic creatives. By adding a live data feed to your mobile ad you have the ability to update specific design elements with updating data. It could be as simple the percentage of tickets left for a football match!

These dynamic updates are as fast and regular as you want, and can be performed every 15 seconds. In fact, the potential applications are endless. By using dybamic creatives, you can make sure your mobile banner ads stay relevant and up-to-date. Perfect if you have a product inventory, sell holidays, or currency exchange. Adding a data feed to your banners will increase both your relevance and click-through rate.

Smartphones are the best device for location-based advertising. No really, they are! Programmatic mobile advertising based on viewer location can reach users at scale with specific messages, based on their exact location. How many ads for your restaurant chain have the possibility of reaching a viewer who is guaranteed metres away?

Plus, when mobile data is combined with other data from an advertisers own data platforms, creatives can become even unique and customisable. Better still, use dynamic creative optimisation DCO and you can produce mobile campaigns that are hyper-relevant, optimisable in real-time and contextual to that moment in time. Providing the same viewers, with similar mobile advertisements over and over again, has a numbing effect.

If you have the right people and the right technology you can accomplish anything. It took 10 minutes to go from idea to working concept using a creative management platform.

Ideal, for e-commerce and travel display campaigns. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32, mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns.

Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis. A light full-stack ad monetization solution that puts app publishers first — the way it should be.

Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.

Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps — in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding RTB technology. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level.

Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI. Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools.

App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge! Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users. SmartHub is a programmatic, white-label, RTB solution designed to facilitate ad tech market entry for companies that plan to set up their own branded marketplaces.

For smaller enterprises, going in-house and building their own ad platforms can be increasingly challenging in terms of financial investment, human resources, tech capacities and time.

With native, high-performing ad formats — Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement.

We help mobile advertising platforms and companies to reach new customers, generate sales leads and build their brands. To get your service listed in our directories and promoted across email, blog, and social media start an advertising campaign with us. By signing up you agree to our privacy policy.

You can opt out anytime. Home ads Banners. You tend to find these in non-gaming apps and casual gaming apps. Medium rectangle x : These rectangular banners often go in the middle of the content. They show up when a user is scrolling through a feed. Due to their larger size, it can be easier to get more information across in an appealing way. Large x 90 or : This variant is slightly larger than the most standard banner, and allows for video and animated banners to engage a user.

They remove the fear that some advertisers have of their ad not displaying properly on the huge amount of mobile devices now available.

The guidelines can be found here. The next guide will show you have to get started with our 5 steps to creating the perfect banner. Do you know anyone that could use some help with creating banners? Do you want to learn more about programmatic advertising? Have a look at our ultimate guide: What is programmatic advertising? Head of Operations at Match2One - with a passion for engaging and well-designed content.

Your Comment:. Name required. Mail will not be published required. Awesome Guide. This definitely enhanced the business model our team currently uses. Great Post! Thank you for sharing. Very helpful site. Please check my website to see….. Thanks for your nice article sir for banner ad sizes.. Regards TechNiyojan. There is a mistake in your article. First thing first, I need help to shape my advertising inventory — how many banners? We have a monthly average of All the best, dan.

Hi Dan, Thanks for your nice comments! The data in the article is based on which inventory is the most common — not necessarily which banners offer the best results. This would more depend on the layout of your website. I suggest having a look at the largest similar sites you can find both on mobile and desktop and see which ad formats seem to be the most common. This is a rich good article.

We are a publishing company and we have been searching for materials to learn about advertising on both website and application. Well done and thank you OLA. Ali — Kuwait. Thank you Saikrishna!